Amazon is a world leader in on-line retailing and has become synonymous with a superior level of convenience, selection, low prices, and customer service. The brand has been ranked by Business Week magazine (Top 100 Global Brands Scoreboard 2008) as the 58th most valuable brand worldwide. Amazon’s vision is to be Earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.